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Founder Mode

Founder Mode is a weekly newsletter for builders—whether it’s startups, systems, or personal growth. It’s about finding your flow, balancing health, wealth, and productivity, and tackling challenges with focus and curiosity. Each week, you’ll gain actionable insights and fresh perspectives to help you think like a founder and build what matters most.

Startup life is like flying a jet. You need checklists, calm under pressure, and consistent reps. Lessons from the sky for founders on the ground.
Featured Post

Founder Mode Episode 39 - Uh-Oh Everything's Broken with Jonathan Sturgeon

Uh-Oh Everything's Broken with Jonathan Sturgeon Welcome back to Founder Mode! I spend a lot of time thinking about systems. Sales systems. Product systems. Support systems. And today I want to share something we don’t hear enough: You don’t need to be an influencer to win. In this week’s episode of Founder Mode, we talked to Jonathan Sturgeon. He runs two real businesses (a creative agency and an IT company) with no personal brand, no daily posting habit, and no growth hacks. His model is...

Kevin shares lessons from building Pretty Good AI on why human-backed automation, control over capital, and real-world execution beat perfect AI.

Why We’re Betting on “Pretty Good” Instead of Perfect Welcome back to Founder Mode << NEW SITE I’ve been building companies in the Valley for a long time. Long enough to see hype cycles come and go. Right now, the loudest one is Artificial General Intelligence. Everyone is racing to replace humans entirely. But when you enter the real world, especially in healthcare, that vision crumbles quickly. At Pretty Good AI, we don’t spend our time chasing perfect systems. We answer phones, fix...

Startup life is like flying a jet. You need checklists, calm under pressure, and consistent reps. Lessons from the sky for founders on the ground.

Founder Mode Episode 38 - From Flight Deck to Front Line with Max Trescott Welcome back to Founder Mode! In this episode, we recorded from the sky. Literally. Jason and I took a Vision Jet to Monterey. We brought aviation legend Max Trescott with us. Max has over 12,000 flight hours. He shared what flying teaches about leadership, stress, structure, and focus. Turns out, the cockpit has a lot to say about building startups. Let’s get into it. Startup Life Needs Checklists Pilots don’t wing...

Where Growth Breaks: Lessons From Building AI in the Real World Welcome back to Founder Mode! Lately, I’ve been thinking a lot about where growth actually breaks. Not on the charts. Not in pitch decks. But inside the system itself. At Pretty Good AI, we spend our days building AI for real businesses. Not just demos. Not hype. Real operations with real customers have real consequences if things go wrong. The deeper we dive, the clearer it gets: the biggest chances in AI are also the toughest....

Most of Building a Company Is Just Fixing the Plumbing Welcome back to Founder Mode and Happy New Year, everyone! As I look back this year at Pretty Good AI, the biggest lesson is not about strategy or big wins. It is about the small things that quietly make or break momentum. Most progress did not come from breakthroughs. It came from fixing what was already there. Cleaner systems. Better data. Clear ownership. Fewer handoffs that break under pressure. This year reinforced something I keep...

Founders’ Notebook: Emerging AI Insights That Actually Matter Welcome back to Founder Mode! It’s Christmas Eve, and this is the time of year when I naturally slow down and reflect. Not just on wins or numbers, but on what actually changed, what worked, and what didn’t. It’s a rare pause in the noise, and a good moment to think clearly about where things are heading, especially in AI and services. As we build Pretty Good AI and spend time with operators across industries, a few patterns keep...

How Sleek is building the perfect dumb phone — one that cuts distractions, keeps utility, and helps people take back their time and attention.

Building a Smarter Dumb Phone: Why Simplicity Still Wins Welcome back to Founder Mode! We all know smartphones have become addictive. Notifications, endless scrolling, and constant distractions have taken over. But what if the answer isn’t no tech just less? In this episode of Founder Mode, Jason and I chatted with Austin Boer. He founded Sleke, which makes the “perfect dumb phone.” His team is creating a distraction-free phone. It offers the essentials like maps, calls, and texts, but keeps...

Learn the contrarian founder principles Kevin uses at PGA to build real moats: solve hard problems, stay lean, align incentives, and turn partners into distribution.

Founder Insights and Contrarian Takes Welcome back to Founder Mode! The more we develop Pretty Good AI (PGA for short), the more I see that most founders aren’t failing due to competition. They’re losing because they’re using the wrong playbook. Standard startup advice may seem wise, but it can lead you astray. The founders who win today are the ones who look at a messy problem and say, “I want that one.” They ignore the trends. They ignore the noise. They focus on what brings real leverage....

AI is unlocking non-dilutive funding for startups. Learn how founders can win grants, avoid dilution, and automate the process with tools like Scout.

Future of Fundraising with Tim Barnes Welcome back to Founder Mode! Most founders believe that fundraising involves pitching to VCs and giving up equity. But there’s another path that’s gaining traction: non-dilutive funding, and AI is helping unlock it. In this episode, Jason and I talked with Tim Barnes, founder of Scout. His platform helps startups get grants and other non-dilutive funds. It uses automation, matching tools, and AI. We broke down what’s changing, what’s working, and how...

Discover how Kevin uses AI to modernize cold outreach, boost reply rates, cut wasted time, increase efficiency, and build trust through lean, high imp

The New Rules of AI Outreach and Founder Efficiency Welcome back to Founder Mode! Lately, I have been thinking a lot about the real work behind AI growth. Not the hype. Not the shiny demos. When creating something that customers use daily, you have important choices to make. Focus on their needs and the features they value. Regularly test your ideas to see if they work well. This approach helps you build something truly useful. At Pretty Good AI, we keep learning that success is not about...