Founder Mode is a weekly newsletter for builders—whether it’s startups, systems, or personal growth. It’s about finding your flow, balancing health, wealth, and productivity, and tackling challenges with focus and curiosity. Each week, you’ll gain actionable insights and fresh perspectives to help you think like a founder and build what matters most.
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Unlock the Power of AI to Improve Your Sales and Customer Engagement
Published 5 days ago • 4 min read
Unlocking the "Shiny Object" Potential of AI for Sales
Hey All,
Welcome back to Founder Mode! This week's podcast, Jason and I unpack the systems behind their ideal weeks, why founders should prioritize health like a product launch, and how to build a ride-or-die team that spans multiple startups. From hiding jets from repo men to wearing smart glasses on the beach, they share war stories, personal rituals, and the mindset that separates cautious operators from calculated risk-takers. You can watch here. In today's busy business world, it’s easy to focus on new trends and technologies. AI, in particular, has become one of the most exciting and "shiny objects" in the sales world. As founders, we must find ways to use this shiny object wisely. It should assist our sales teams. Also, it will help businesses tackle real issues.
AI has great potential. This is especially true in fields where old solutions don’t work well anymore. But the real key is to position AI as a solution that solves specific pain points. This isn’t about promoting AI just for the sake of it. It shows how it can make things more efficient, improve service, and bring joy to customers.
The Power of AI in Sales
Many companies strive to operate more efficiently and deliver excellent customer service. Still, outdated systems and processes often hinder progress. This is where AI can shine. By positioning AI as a solution to problems like:
Call overflow/spike management
24/7 availability
Lead pre-qualification
Triage - find needle in haystack
AI helps businesses stay ahead of competitors. It offers real benefits. These help sales teams work better and focus on customers. We are working on this with Operator Labs. It's been super interesting to see use cases that people come up with: - A law firm that is following up with a phone call on thousands of letters that they send each month - A real estate firm that’s using it to follow up on old leads and booking new appointments. Just two cool but interesting examples.
Businesses are more likely to adopt AI when they see clear, real-world uses. The last thing you want is to rely on abstract promises that sound too good to be true. Show how to implement AI quickly for immediate results. I’ve seen firsthand how this approach accelerates adoption. It makes businesses more at ease with the technology.
Overcoming Resistance to Change
Let’s face it—new technology usually meets some resistance. AI can face pushback. People may doubt its value, or fear it will replace human workers. But here’s the thing: AI isn’t about replacing your team—it’s about empowering them.
AI boosts services and helps teams excel. This shows businesses its value. See AI as an investment, not a cost. It allows your team to focus on what’s essential: making connections, fixing issues, and closing deals.
Using AI to pre-qualify leads helps sales reps find the best prospects. This helps them spend less time on unqualified leads. They can then focus on those more likely to convert. It keeps things running well and makes the customer experience better. It gets the right information to the right people faster.
Demonstrating AI’s Value Through Concrete Examples
The key to unlocking the potential of AI for sales is showing, not just telling. Using AI in your industry helps build credibility. Sharing case studies can also enhance that trust. Businesses are more likely to use AI if they notice how it boosts operations.
Take, for instance, AI-driven call management systems. Many businesses deal with call overflow, especially when it's busy. AI helps by routing calls to the right agents. It also offers self-service options for customers. AI can boost efficiency and cut down wait times. This makes the technology easier to relate to and more appealing.
Stay ahead in AI/tech news! I love skimming Techpresso—a daily newsletter packed with the latest trends, insights, and actionable tips. Quick, sharp, and always relevant. This top summary always finds the top few trends of the day.
AI is a "shiny object" that draws in new business. But it must solve real problems, not just be a buzzword.
Use AI to tackle key issues. It can help with call overflow, provide 24/7 service, and pre-qualify leads.
Use examples and case studies to show how AI solves business problems.
AI empowers your team. It helps them work better and focus on important tasks, not replace them.
Highlight AI’s role in improving current services. Show it as a valuable investment to ease resistance to change.
Final Thoughts
AI can change sales for the better. We need to demonstrate its value with real examples. Businesses want results, not promises. Real-world issues can boost your sales strategy. AI boosts efficiency, speeds up wait times, and screens leads sooner. Remember, it’s not just about technology. It’s about using AI to empower your team, not replace them.
So, take a step back and think about the specific problems your business faces. Where can AI be implemented to improve efficiency and customer experience? Once you see that, you'll unlock AI's true potential in your sales process.
I’d love to hear how you’ve used AI in your sales strategy. Hit reply and share your experiences!
Founder Mode is a weekly newsletter for builders—whether it’s startups, systems, or personal growth. It’s about finding your flow, balancing health, wealth, and productivity, and tackling challenges with focus and curiosity. Each week, you’ll gain actionable insights and fresh perspectives to help you think like a founder and build what matters most.
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