The Startup Horror Story Every Founder Should Hear


The Halloween Horror Story Every Founder Needs to Hear

Welcome back to Founder Mode!

It’s Halloween season! Some people think about costumes and candy. I want to bring up a topic that’s really unsettling: founder mistakes.

Not the kind for LinkedIn posts or fancy case studies. These are the quiet ones that lurk in the shadows until they strike. The kind that empty your wallet, slow you down, and make you question what went wrong.

Every founder fears competition, but that’s not the real monster. The real danger is in the mistakes you overlook. These are the small ones that seem unimportant.

This story is about how one overlooked detail almost killed a company I knew. It shows us that a founder's biggest fears often begin as tiny cracks in the foundation.

The Horror Story

A few years back, a fast-growing startup was on top of the world. They had happy customers, a small but sharp team, and investors lining up. On paper, everything looked unstoppable.

Then came the shock.

Buried inside one of their key contracts was a single missing clause. That tiny oversight locked them into a deal they couldn’t escape. Every new customer under that agreement means a loss for the company, not a profit.

It didn’t look like much at first. But with each passing month, the hole got deeper. The founders didn’t see the problem until the damage hit millions. Investors panicked. Growth flatlined. The team went into survival mode.

I’ve made my share of painful mistakes too. Once, I forgot to register a trademark early. Another time, I signed a contract without a clear end date. Each of those small errors came back to haunt me later. At the time, they felt harmless. They were scary tales for founders, just waiting to happen.

Here’s what I learned: the little things matter more than you think. Tiny cracks in the system can become full-blown disasters if you don’t catch them early.

Why These Stories Matter

It’s easy to celebrate the wins, the launch, the raise, the viral post. But it’s the failures that teach the real lessons.

Halloween reminds us that fear has a purpose. It keeps you alert. Founder horror stories do the same thing. They’re not about scaring you for the sake of it. They’re about reminding you where the real risks hide.

When you hear about a founder who lost it all over one small detail, it’s not just bad luck. You’re hearing what happens when the small stuff slips through the cracks.

5 Founder Horror Lessons

  1. Tiny mistakes compound. Missing a clause, skipping a detail, or ignoring a brand can lead to big problems.
  2. Never sign blind. Read every contract carefully. Add expiration dates. Protect your upside before you need to.
  3. The real scares are boring. Missed paperwork, downtime, and compliance issues may not be in the news, but they can hurt companies a lot.
  4. Fear is useful. It's not about paranoia. Stay aware and focus on what truly matters.
  5. Share your scars. The best founder advice doesn’t come from success stories. It comes from the people who survived failure.

Final Thoughts

The scariest part of this story isn’t the mistake itself, it’s that it could have been prevented.

Founder horror stories don’t feature zombies or ghosts. They show signs of burnout. They have bad contracts, missed deadlines, and slow money loss. But the good news is that every mistake you catch early is one less monster to face later.

Every founder has a list of lessons they learned the hard way. The smart ones don’t hide those lessons, they share them. Because the more open we are about failure, the less power it has to haunt us.

This Halloween, don’t just chase growth. Take time to shine a flashlight into the dark corners of your business. The monsters you face there are real, but they’re also beatable.

See you next week,

-kevin

Recent Social Posts

Recent Podcasts

video preview

Catch up on past emails here.

2810 N Church St #87205, Wilmington, DE 19802
Unsubscribe · Preferences

Founder Mode

Founder Mode is a weekly newsletter for builders—whether it’s startups, systems, or personal growth. It’s about finding your flow, balancing health, wealth, and productivity, and tackling challenges with focus and curiosity. Each week, you’ll gain actionable insights and fresh perspectives to help you think like a founder and build what matters most.

Read more from Founder Mode
Instacart and Airtable co-founders share how to build fast, test MVPs, use AI wisely, and turn bold ideas into billion-dollar products.

Founder Mode Live at San Francisco Tech Week with Max Mullen (Instacart) & Andrew Ofstad (Airtable) Welcome back to Founder Mode! In this episode of Founder Mode, we spoke with Max Mullen, co-founder of Instacart, and Andrew Ofstad, co-founder of Airtable. They started from nothing. They built real products and navigated the AI boom together. These two leaders helped shape how millions of people shop, organize data, and work online. This episode explains how to build MVPs and launch early. It...

Learn how to stop chasing sunk costs, refocus on profit over revenue, rebuild trust in skeptical markets, and know when to walk away to grow faster.

Stop Chasing Sunk Costs: Founder Lessons That Hurt Welcome back to Founder Mode! Every founder faces a moment when the numbers don’t add up. But emotions push you forward. You think you're almost there. You believe one more hire or feature will change everything. The problem is that’s how most founders end up stuck, chasing what’s already gone. I’ve been there. Admitting this is tough: the effort, time, and money you invested may not pay off. But letting go early is often the most valuable...

Learn how to run outbound that converts. Verify data, lead with pain, test small, track what matters, and make founder-led outreach your unfair advantage.

Lessons From the Field: Smarter Outbound That Converts Welcome back to Founder Mode! When I started doing outbound, I made the same mistake every founder makes. I thought more emails meant more results. I spent hours crafting clever sequences. I built lists and sent thousands of messages. The results? Crickets. The hard truth is that outbound isn’t about volume. It’s about precision. It’s not about automation either. It’s about connection. This week, I worked with a team that completely...